How Can We Help Brands?
Discover & Match
Find influencers whose identity and content resonate with your brand.
Connect, engage and assign campaigns to the influencers of your choice.
Track, analyze, report performance and ROI on influencer campaigns.
Content can be repurposed into display ads and amplified through our network of publishers.
Find the best match of influencers whose identity and content resonate with your brand. Explore each influencer’s profile, content and audience data to see if this influencer is suitable for your campaign.
Connect, engage, and assign campaigns to the influencers of your choice. In-platform communication allows you to easily review and approve an influencer’s work before it is published.
Track and measure campaign results on our dashboard that offers an overview of analytics such as follower count, views, engagement, clicks, ROI and more. Effortlessly identify the best performing creators and posts to help you strategize and chart future campaigns.
Reach an even larger pool of your ideal audience by repurposing influencers' content into display ads and amplified through our vast network of publishers.
How Passionation Works for You
that best matches your criteria
and your favourite posts
Full control to manage your campaigns from start to finish
Real-time tracking for your campaign's performance
Easy access to select an abundance of influencers that best matches your criteria
Full control across web/mobile platform to manage your campaigns from start to finish
Approve your favourite posts and decline posts that is meh
Real-time tracking for campaign performance by influencers
Influencer Marketing Campaigns
Wider Reach of Influence
Capitalising on the different tiers of influencers to spread your content.
Mass Content Creation
Brand assignment system empowers communications between creators and brands.
Ease of Execution
Complete web and mobile app system enabling efficiency in creating campaigns.
Distribution at Scale
Network of publishers beyond social media allows a wider distribution.
Engage with Audiences
Through Live Streaming
Talent Sourcing & Management
Showcase your products with talents from our pool of creators that best fits your brand.
Script & Content Preparation
Tell us what you wish to achieve and we’ll start working on content that can best reach your audience’s interests.
Studio Preparation & Production Crew
Proposed space, layout and equipment for any live streaming sessions that will be held in house to ease execution and monitoring.
Distribution of Content
Reach wider audiences by extending the livestream through our group of publishers.
Time to Create Branded Content that Works
and craft a campaign just for you, according to your needs.
Start a Campaign with Us!
How many changes can I make on the influencers' draft?
You will have to complete a Campaign Brief Form before the campaign is created. Be precise on the expectation that you have for the content direction and deliverables (include mood board if you have a vision for the influencers posting). Include specific posting requirements that you may also have so that the brief is clear from the start. (language, do’s and don'ts, required hashtags, etc.).
Should there be a need, you will be able to communicate directly with influencers via the messaging feature on the platform. Do not make any major changes to the original brief. Draft changes will be limited to 2x brief realignment and minor changes only.
Can I use the influencer's photos on other platforms?
Yes! You will be allowed to repurpose any content created on the Passionation Platform on your owned social pages/websites indefinitely, and for external remarketing purposes such as Paid Digital Ads, you will have a 3 months grace period, where following that additional charges will apply.
What is the benchmark for a good influencer engagement rate?
The general rule of thumb is that the higher the follower/subscriber count, the lower the engagement rate.
The average engagement rate for Instagram influencers with over 100,000 followers is 1.1%. Influencers with 100,000 followers and below have an average rate of 2.1%. Those with at least 10,000 followers are steady at about 3.6%. Influencers with 5,000 to 10,000 followers have an engagement rate of 6.3% and those with a following of 1,000 to 5,000 have the highest average rate of 8.8%.
What kind of criterias can I layer on when we do selection of influencers?
You can request to include pre-set selection criteria such as age, sex, location (by state) and interest verticals (Fashion, Fitness, Parenting, etc.) at the campaign creation stage when filling out the Campaign Brief From.
Only influencers that fall under your demographic requirements would be able to apply to your campaign. This helps shorten the vetting process when reviewing influencers applications.