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Exclusive Events
August 27, 2019

Huawei Nova 5t Global Premier Launch

CLIENT

Huawei Malaysia

 

For their Global Premier Launch of the HUAWEI nova 5T smartphone, HUAWEI wanted to create an impact among the younger generation and create a strong presence online, especially on social media.

 

The 1,000 influencers had the chance to witness the grand launch and explore different features of the new smartphone, with various experimental rooms to further enhance their experience.

 

They were required to upload Insta-Stories and a Post on their feed with a set of standardized hashtags showcasing the smartphone and the event. The standardized hashtags allowed HUAWEI to gain a great deal of visibility on Instagram.

TASK

2 IG feed postings + 1 Instastory

RESULTS

  • Strategy

    1,000 influencers

  • Total Followers

    26M

  • Likes, Comments & Shares

    379.7K

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