When Big Fashion Brands Are Taking Asia Seriously

From Crazy Rich Asians to Fashion Rich Asia, check out these big global brands that are branching out to the Asian market via Asian Superstars.

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Nadine Lustre For H&M

H&M has previously worked the biggest names in pop culture - Beyoncé, David Beckham and Diane Kruger. Today it’s Philippine Nadine Lustre, a singer, actor & producer with 6 million followers on Instagram.

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Lay Zhang for Valentino

Zhang Yixing, the Chinese singer and actor with a massive online following is Italy’s high fashion brand Valentino latest ambassador for menswear in Greater China.

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Jennie (BlackPink) For Chanel Korea

With 14mil Insta followers, Jennie is the perfect vessel to launch the Chanel brand to Asian millennials. Take note that Jennie was a loyal Chanel fan long before she was made ambassador.

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Jackson Wang For Fendi in China

The rapper from Korean boy group Got7 is the Italian fashion brand’s new ambassador and it’s no surprise as Jackson was usually spotted gracing prominent Fendi events since 2017.

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Wu Chun For BOSS Eyewear

It’s no surprise that BOSS would prefer a perfect ambassador just like Wu as this popular actor is also a business owner in Brunei fitness and health industry.

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Jay Chou For Tudor

Known as the Chopin of Asia, this highly successful and multi-talented artiste is the perfect hand for Tudor’s high-end luxury watches.

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Song Hye-kyo For Chaumet Asia

The A-list actress is the perfect ambassador for Chaumet’s luxury heritage jewelry line. Best known for her hit Korean TV dramas, such as Descendants of the Sun, That Winter the Wind Blows and films including My Brilliant Life.

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Deng Lun For Bally Asia Pacific

Deng Lun is the first male Asia-Pacific Ambassador for Bally. China alone accounts for 50 of Bally’s 340 retail doors worldwide.

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Eddie Peng For Berluti

This is another first Asian Brand Ambassador for Berluti who chose him for his talents and not just for his good looks and nature.

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With Asian stars widening the fashion and beauty path, it’s good news as well for Asia’s rising KOLs as exclusive labels are now realizing their influencing potential within this region.

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